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Thursday, October 8, 2026
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TikTok Provides Users Control to Decrease AI-Generated Videos in Personal Streams

The platform is rolling out a new feature that permits them to lessen the quantity of AI-created media appearing in their streams. This move comes as the company revealed that it now features over 1 billion content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a global release. This development comes amid a surge in AI content, fueled by new AI video creators.

AI Content on Other Platforms

It has been noted that approximately 10% of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A considerable share of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is typically illogical or dreamlike.

Based on user feedback that numerous viewers like content created using AI tools, ranging from digital art to educational videos, and we intend to provide users the option to see more or less of that, according to their own choices,” stated a spokesperson.

AI on the Platform

The platform disclosed that there are presently 1.3 billion videos on its network tagged as artificially created. Overall, more than 100 million videos are submitted to the platform each day, making AI content a limited portion of its complete catalog.

How to Adjust Settings

Viewers will be in a position to limit or boost the level of AI content they see by accessing the topic control feature in the application and picking “AI-generated content”. Other topics that are already be adjusted under the filter include news, clothing, aesthetics, and dance.

Content Labeling and Policies

The platform’s rules mandate creators to identify convincing artificially created content, and it bans harmful AI impersonations of celebrities or emergencies. Any realistic AI video that is unmarked can be deleted under its user guidelines.

Additionally, the service will now apply an artificially created tag to content created with its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This measure is aimed to help prevent users from seeking to bypass the tagging system.

AI Literacy Programs

The platform is additionally launching a $2m AI literacy fund for specialists and institutions to create learning resources about responsible artificial intelligence. This program will support charitable organizations dedicated to training coding and technology.

Moderation Strategy

The platform has justified its content review process, amid controversy over proposals to cut jobs for numerous review team members in the United Kingdom. It is expected to eliminate a significant number of roles in its user protection department in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.

A trust and safety lead stated that people-led review would remain essential, but automated tools can shield workers by removing the most graphic content ahead of it is viewed by people. The platform reported a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its AI tools.

It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
By

Tonya Anderson

Award-winning photographer and tech enthusiast with over a decade of experience in visual storytelling and gear analysis.

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